Final Evaluation

Final Evaluation - Heather Casey

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Draft Evaluation

Music Video Evaluation (Draft)

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Ancillary Text Questionnaire

https://docs.google.com/spreadsheet/viewform?formkey=dEt6TkNlTmtRbWFpLTFzSTJ5dkRIbUE6MQ#gid=0

Music Video Questionnaire

https://docs.google.com/spreadsheet/viewform?formkey=dGF3aFZHbXpmTlVNWm9kWFhnb3BEZFE6MQ#gid=0

Final Music Video

Using the feedback from my peers and teachers I've been able to complete my final music video; I think that the changes I've made such as increasing the amount of lip syncing and removing irrelevant/confusing shots such as the 'horse shot' has made my video more accessible for the audience and overall of a better quality. As well as this, by using more transitions within my production it allowed the connection between shots to be seen, thus allowing some shots to mirror the lyrics of the song and identify with the conceptual element of the music video.

Final ancillary texts

Digipak Changes:

- I added more spines to my digipak as I had been informed that there needs to be a spine on each side

- I added the artists name onto bot spines as it was apparent that many digipaks do this to further promote the artist, and make it clear as to where the opening of the digipak is

Magazine Advert Changes:
- I added a drop shadow to the font to make it stand out above the image
- I included a date below the artist name and song name to make it clear to the audience when it's available
- As the image on the magazine was different to the album cover, I added an image of the album in the corner of the advert to create synergy between my ancillary texts
- I also added a drop shadow to the image so it stood out more, this was important as the audience need to be able to recognise what the album looks like

Progression

Despite the fact I feared I was steering away from the conceptual-based video I had desired to do at the beginning, I feel that as my knowledge has increased I'm much more comfortable with using/developing the forms and conventions of conceptual based videos.
It was apparent that before the completion of my first draft I felt as though I needed a storyline for it to be successful, however I think allowing myself to gain feedback from others really improved my understanding as I realised it could still be successful without a storyline. My first draft demonstrated this, as it didn't follow a storyline yet the audience could understand there was meaning behind the arrangement of shots and editing. This was further connoted through the shots of nature, as my video followed an idea rather than a narrative. I think this was a significant learning curve, because as I'm nearing the completion of my final product I feel comfortable with understanding the conventions of the indie-folk genre as well as the types of music video. However, this suggests that maybe I should have done more research into the types of music videos earlier on in the planning process to ensure I had a deeper knowledge as I was entering the construction stages.