Magazine Adverts

This advert uses dark colours and a naturalistic setting to reinforce the folk sub-genre of their music. The separated images of the band members connote a sense of unity, as each image of the band member is in equal size. The rustic styling iconically connotes the bands style, which is further iconically connoted through their similarly styled clothing. The instruments in the advert are symbolic of the indie-folk genre, as the band members are holding guitars & banjos etc. The crinkled styling of the paper and the small white traditional font is also used to connote the theme of a rustic and traditional band, whilst barely detracting the audiences attention away from the main image.




Laura Marling is also an indie artist, however her approach to the magazine advert differs largely to Mumford and Sons. The individuality and uniqueness of this ad can be depicted from the use of simple colours, and with the text in a red and italic font it indexically connotes a sense of romance and love, whereas it could also connote hate and danger. The image appears to focus on nature, having a male almost trapped by the weaving of the plants and leaves, this connotes the theme of the album itself may contain some danger, and possibly reflect on a personal experience Laura may have had with a male herself.

Ellie Goulding's magazine ad uses the cover of the album itself, this causes the audience to instantly recognise the image, in the hope that they receive a large amount of sales. The blackness at the bottom of the ad allows the small text to be quite visible to the audience, however the overpowering image of the artist herself means the majority of the attention is aimed towards the artist. The use of colours such as gold indexically imply the name of the album 'Lights' and iconically connote happiness. The large almost centred text 'Ellie Goulding' in gold iconically connotes stardom and success, used to make the audience believe that the album is worth buying.