A genre which I am very fond of is indie folk, and Mumford and Sons are a very popular band belonging to that genre, thus I felt that doing some simplistic analysis of their music videos would allow me to gain a better understanding of what's expected for that particular genre.
- Very simplistic lighting used - fairy lights/dim lights - a lot of focus is on lighting
- Shadows connoting darkness/evil
- Setting remains the same throughout - repetition
- Various shots of band - facial expressions connote emotions of anger, theme of the song
- Various shots of instruments - connoting aggressiveness of the song & introducing the bands style
- Switches between shots which have been used previously - repetition again
- Pace of editing varies upon the pace of the song - connoting the emotions created by the song/lyrics
- Lots of CU's - emotions are clearly connoted
- Alternate shots of front/backs of the band allows audience to feel more involved
- Zoom ins/outs - pace of the song
- Panning shots of the setting
- Dim lighting at the end connoting peacefulness and denoting the end of the song
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