Developed Ideas - Plan

The feedback on my digipak and magazine adverts has helped me a lot, as I now know what I need to improve in order to have a successful final draft.


Magazine Adverts - http://heathercaseya2mediacoursework.blogspot.com/2012/02/magazine-ad-first-draft.html
Magazine Advert 1:

• Good choice of font - sophisticated
• Image may not be right for the magazine advert, needs to relate more to the artist/video

Magazine Advert 2:

• Font is slightly too casual, doesn't support the serious tone of the song
• Nicely shot image, however is it too dull and horror-like?
• Text is clear and obvious

Magazine Advert 3:

• Image of the artist is well shot and positioned
• Beneficial to use a shot that reflects the opening of the video
• Too light - definition in face is almost completely lost on the left side
• Text isn't as clear as the other adverts, rethink font and colour

Magazine Advert 4:

• Well shot image - bridge and trees
• Text is too small and hard to see
• Text is positioned well

Digipaks - http://heathercaseya2mediacoursework.blogspot.com/2012/02/digipak-first-draft.html
Digipak 1:

• Shot and positioning of the artist works well
• Front cover image could be bolder and reflect the artist and song more
• Some shots link together more than others 
• Shot of the leaves is good - eerie  

Digipak 2:

• Left cover, back inside and cover inside images link much better than the first advert
• Front cover shot connotes the themes of the song
• Left cover image of branches is slightly random

Having gained feedback on my drafted ancilliary texts, I've realised that I'm going to keep the shots I'm using at the moment, however rearrange them and continue to play around with the designs. For my magazine advert, I'm going to particularly focus on the images used in Advert 3 and Advert 4 as these seemed to be the most well received adverts. For the digipak I'm going to reorder my images in a way that they link together nicely, combining shots from both digipaks and removing images that are less effective. If I am still unable to achieve successful ancillary texts I will get some more images that may be more effective.