I decided to analyse the lyrics of the track to gain an insight into the themes and ideas the lyrics present, allowing the the music video to relate to the artist and the song better. In my analysis I also added in some ideas for the music video which I could develop further when leading up to the production of the music video. However, I didn't want to focus on the meaning of the lyrics too much, as at the moment I'm focusing on producing a conceptual-based music video, and I think that if I delve into the lyrics too much the video will become more narrative based. By combining aspects of narrative and conceptuality, I think it would make the video more interesting and appealing for the audience.
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