Gabrielle Aplin - Never Fade

• Fairly fast paced editing throughout, in-keeping with the pace of the song
• Continual shots of trees and fields - nature 
• Close ups of guitar - artist 
• Use of artificial lighting - lanterns used to connote the calm atmosphere 
• Layering of shots - creates a link between the shots and the song
• Fade transition used between shots - calmness
• CU's of artists face - facial expressions iconically connote happiness and power
• ELS of setting - importance of nature 
• Low angle shots of trees - the height of the trees is accentuated 
• Tilt down from sunset and trees - possible POV shot 
• Various CU's and mid-shots of lanterns - further connotes importance of lighting
• Fast paced editing - pace of the song
• Lantern with album name - audience is reminded of the artists song/album 

As this video is one of Gabrielle Aplin's own videos, I felt it would be good to analyse as it would give me an insight into the style of video the artist uses herself.